Los Angeles, CA — Brand identity · Campaigns · Packaging · Illustration
Brands with
something to say.
I'm Adrian Salgado, a designer and art director. I build identities, campaigns and packaging for entertainment, retail, food and lifestyle brands, from the logo to the last banner size.
See selected workBrands I've designed for
Hey, I'm Adrian. I design brands people notice, and the campaigns that keep them in front of people.
I'm a Senior Graphic Designer at Newmark, based in Los Angeles. Before that I designed in-house at STARZ, Prodege, Easton Diamond Sports and Voyant Beauty, and created social and campaign work for Ferrari, Bentley and Porsche with Ross Madrid. I also take on freelance identity, packaging and campaign work for brands big and small. I studied graphic design at Cal State Northridge (go Matadors).
STARZ
Entertainment · CampaignsSubscription campaigns for premium TV, in every size.
Newmark
Real estate · Pitch booksPitch books for commercial real estate deals.
The Mellow
Identity · Hospitality · Passion projectSlow down, stay awhile.
Rivera's Tacos
Identity · Restaurant · Passion projectTacos worth talking about.
Easton
Sports · Digital ads · WebGear launches and promos for a diamond-sports icon.
Fenix
Identity · BeautyBrand identity for a beauty salon.
Pippi's Pastries
Identity · PackagingA bakery brand, from the logo to the box.
Best Buy
Retail · Digital adsShop promos for Best Buy, made at Prodege.
Prodege
Rewards · Email · PromosSeasonal promos for Swagbucks and MyPoints.
From the first sketch to the 320×50 banner.
Brand identity
- Logo design & marks
- Brand guidelines
- Typography & color
- Logo cleanup & refresh
Campaigns & digital
- Paid social & display ads
- Email design
- Streaming & partner placements
- Web pages
Packaging & apparel
- Packaging & labels
- Merch & tees
- Signage & print
- Menus & collateral
Illustration & direction
- Character & spot illustration
- Posters
- Art direction
- Photo compositing























